YUMESHOKUNIN

The name of our company “YUMESHOKUNIN”, is made up of the Japanese words for “dream” (yume) and “craftsman” (shokunin).

YUMESHOKUNIN is not just a company that manufactures and sells premium toothbrushes. We continuously seek out new fields through our research and development in microscopic processing technology, real-world applications in manufacturing, and collaborative research with universities.

Through continuing research on oral hygiene products for pets and development of marketing methods that put the customer first, YUMESHOKUNIN aims to be a company with our feet on the ground - our foundation in “making things” - but with the lofty goal of sending out inspiration. 

Message from the president

Our company’s goal is to inspire the people of the world.

At our company, instead of pursuing efficiency by automating every step of the manufacturing process, we try to involve as many craftsmen and women as possible.

For example, in the manufacture of our MISOKA toothbrush, from treatment of bristles to packaging to inspection, no fewer than seven craftsmen and women are involved.

It is the attention of these expert craftsmen and women to each and every one of our products that ensures their high quality.

Everyone involved feels a sense of responsibility to our products, preventing mistakes and oversights.

And this contributes to a sense of trust between people – both among our employees and between our employees and our customers. In this way, we hope to make some small contribution to changing this world we live in, in which we tend to forget how much we rely on each other, and that the things we use in our daily lives are made by humans.

Here at YUMESHOKUNIN, I believe that through making products, we are making people. And by sending this idea out with every product we make, I hope we can give a little inspiration to the world.

 
Yohei Tsuji
President, YUMESHOKUNIN CO., LTD